Trained
as a journalist, Mark Miner has been named in Fortune
Magazine for his ability to deliver meaningful information
to the news media and also has been quoted in People
Magazine for his work.
He
helps clients “tell their story” in the press
to differentiate their services from competitors. He is a
proponent of solid working relationships with editors and
reporters to build trust and credibility. One of his specialty
skills is playing “matchmaker” – filling
a journalist’s need for information with facts about
a company’s specialty service. He often serves as a client's spokesman by advocating on their behalf as a source of interviews and quotes.
On a national stage,
Miner has authored a column in the National Law Journal
– the “bible” of the legal profession –
on "Lawyers
and the Press: Bitter Enemies or Friends?" He also
has been featured in Law Office Administrator in
"Free and Good Marketing: It's
a Matter of Knowing How to Get Quoted." He has produced
major news coverage when a US top 100 law firm opened offices
in New York, London and Washington, D.C.; won the nation's
first Y2K trial decision; and represented a major US railroad
in its $10.5 billion hostile takeover battle. Miner has planned
and executed concurrent media relations programs for headquarters
and regional offices; handled hundreds of interviews; positioned
practice leaders as “go-to” media experts; and
advised clients on how to respond to difficult press inquiries.
Miner has successfully worked with
journalists from the following influential publications,
wire services and broadcast outlets:
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