As
head of media and public relations for more than a decade
with one of America’s 100 largest law firms, and now
in his role as a consultant and advisor to professional service
firms, Mark Miner understands the variety of complex dynamics
stretching and contracting these companies. Some areas in
which he is especially familiar are:
Developing strategic
plans to create a framework for long-term decision-making
among partners with widely differing agendas;
Integrating acquisitions, mergers and lateral
practice groups into a parent’s operations;
How to say “no” to partners
creatively and tactfully, and brokering consensus between
differing parties, by offering better solutions;
Marketing/PR needs of firms with multi-state
operations;
Balancing marketing time requirements with
billable hours;
Public ramifications of associate salaries,
retention and recruitment issues;
Effects of space planning and office relocations
on productivity;
Gender and minority related issues;
Public visibility issues related to defections
of top rainmakers; and
