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As head of media and public relations for more than a decade with one of America’s 100 largest law firms, and now in his role as a consultant and advisor to professional service firms, Mark Miner understands the variety of complex dynamics stretching and contracting these companies. Some areas in which he is especially familiar are:

Developing strategic plans to create a framework for long-term decision-making among partners with widely differing agendas;
Integrating acquisitions, mergers and lateral practice groups into a parent’s operations;
How to say “no” to partners creatively and tactfully, and brokering consensus between differing parties, by offering better solutions;
Marketing/PR needs of firms with multi-state operations;
Balancing marketing time requirements with billable hours;
Public ramifications of associate salaries, retention and recruitment issues;
Effects of space planning and office relocations on productivity;
Gender and minority related issues;
Public visibility issues related to defections of top rainmakers; and

PR impact of international trade missions.



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