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Mark Miner Communications helps clients develop strategies for telling their story in distinctive, attractive and high quality printed and online materials. These can range from lavish annual reports and color glossy brochures to white papers, published articles and blogging and social media campaigns and also to professional bios and simple one-pagers, depending on client needs, target audiences, key messages and budgets.

Founder Mark Miner knows how these publications must work in concert with all of a client’s other marketing initiatives to deliver consistent messaging and reinforce the client's brand to build credibility to create sales opportunities.

Having a printed piece on the shelf is not enough. Firms must have a strategy in mind for effective distribution to make sure their messages reach the right VIP decisionmakers, and then follow-up with contacts to deepen meaningful relationships. This is perhaps the most critical step.

Miner is an award-winning writer, editor and “prime contractor” who leads teams of graphic artists, photographers and printers to achieve superb graphic appeal and visual interest. Representative examples of his work include:

 

Top 100 law firm – Created and wrote nine consecutive annual reports for what is now Buchanan Ingersoll & Rooney, a U.S. "Top 100" law firm, widely followed by competitors in the 1990s and called "unusually instructive" by The Insider's Guide to Law Firms.

   
Pittsburgh "Top 20" CPA firm – Created and produced an annual review for Malin, Bergquist & Co., LLP, a Pittsburgh Business Times "Top 20" CPA firm now part of BKD LLP, the 12th largest public accounting firm in the nation.
   
Pittsburgh's largest engineering firm – Helped write and produce annual reports, brochures and specialty profiles for what today is Michael Baker International -- Pittsburgh's largest engineering and energy firm -- from 1985 to 1991.
   
Beaver County's largest independent accounting and wealth management firm - Lead an aggressive social media campaign to build name recognition and trust by promoting financial education topics.
   
Commercial bank – Helped develop client profiles and photography for the annual report of GA Financial, Inc., a Pittsburgh-area commercial lender, today part of First Commonwealth Bank.
   

Boutique international business law firm – Created standardized content and graphics for a library of profiles of practice specialties and individual lawyers in multiple languages.

   

County-wide educational trust – Developed annual reports over several years to convey the vital work of the Beaver County (PA) Educational Trust

   
Humanitarian service - On a pro bono basis, created the first-ever Annual Report for the Rotary Club of Western Pennsylvania (District 7300) and the Rotary Club of Beaver, PA, and then developed this approach into a more forward-looking Vision Statement.
   
Professional Biographies – Has authored or edited more than 2,000 biographical profiles and understands how they can define the unique personality of an organization or group.
   
Annual report for
CPA firm Malin Bergquist
Headline news about the pioneering annual report for U.S. Top 100 law firm
Annual report for
GA Financial, Inc.
 

 

P.O. Box 451, Beaver, PA 15009-0451Voice: 412-370-5302Fax: 724-770-9175mark@markminer.com
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